QUOTE(varst @ Aug 24 2012, 17:29)

It's optional to label the items you're selling.
Optional, yes, but it would be a good idea to encourage people to always add a brief description in the subject
A shop like this:
CODE
[Shop] John's Shop title
Equipment, crystals, consumables subject
is a lot more informative than this:
CODE
[Shop] John's Shop title
HURPA DURPA LOOK AT THIS GUISE subject
and doesn't waste anyone's time
The opposite holds true for closed WTB threads - when you're done, remove the damn label so it's not a match for Ctrl+F