On a certain site, you get 10% credit back for every dollar you spent without using any coupon for a discount. People started storing those credits and spending them on full-buying items.
These "purchases" look bad on the site, since they are not "purchases" per se. They do not count toward the total purchase count.
So instead, the site now gives a 15% discount coupon for unlimited uses to incentivize spending actual money, for every purchase.
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