QUOTE(sunshineandlolipops @ Aug 10 2023, 04:08)

Marketing 101. Pretending a product's detriment is its special feature.
It's working, if the seller's claim is be to believed. The name went "viral" and the air-pocketed fried pastry sold like hot cakes.
It's like selling fried bread slices as French Toast but without the mandatory ingredients like eggs and milk cream.